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Awakening

SEGMENT: ENTERTAINMENT
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1. THE CHALLENGE

What does it mean to leave it all behind, and sail away in search of solitude and serenity? How do you truly capture the essence of a bygone era of surf exploration and discovery, transporting people into peak experiences they otherwise wouldn’t be able to have? These are just a few of the questions we aimed to answer in Awakening, the prologue episode to Nakuru Kuru chronicling one of the greatest discoveries in surfing history.

2. THE OBJECTIVE

Take viewers on a once in a lifetime adventure, showcasing how seeking out experiences in nature can lead to a lifetime of conserving it.

3. THE VISION

Retrace surf pioneer John Ritter’s early adventures as a teenager surfing and exploring remote corners of Baja, Mexico. Pair stunning visuals, with a soulful, roots feel as this true waterman and pioneer reflects on a lifetime spent in and around the ocean.

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Project Details

Client: Nakuru Kuru

Release Date: Earth Day 2018

Segment: Entertainment

4. THE EXPERIENCE

Awakening was released via coordinated effort across nine of the largest VR platforms in world on Earth Day 2018, in addition to programming at three film festivals. Viewers of this prologue episode continue to express feeling a stronger connection to the ocean, and a renewed inspiration to become better stewards of the environment.
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Video Runtime (minutes)

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