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Rancho Las Cruces

SEGMENT: MARKETING
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1. THE CHALLENGE

Rancho Las Cruces, one of Baja Mexico’s most revered and iconic luxury resorts was in need of exciting new collateral to take on the road to trade shows and help build new customer base. Marketing to this point based off generational word of mouth, and it was imperative to find new ways to engage younger, experience seeking generations.

2. THE OBJECTIVE

Create a compelling, multi-purpose VR odyssey covering not just the rooms and amenities but the beauty and tranquility found throughout seven miles pristine, secluded beachfront property. Convey the history, lore, feeling you get from visiting this storied property.

3. THE VISION

Allow viewers to experience a typical day at the resort. Showcase the many outdoor activities that can be enjoyed at the location, utilizing dynamic aerial, underwater, topside footage capturing new perspectives of the property. Create content that is memorable and emotionally engaging, fostering a stronger connection to the resort, the land, and its rich history.

Production Images

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Project Details

Client: Rancho Las Cruces

Release Date: (In Production)

Segment: Marketing

4. THE EXPERIENCE

Coming Soon
TBD
Trade Shows
TBD
Client Views
6
Video Runtime (Minutes)

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