2. THE OBJECTIVE
Create an impactful 360° experience to help further the conversation of social distancing in sport, and inspire true behavioral change in those considering a trip to the beach, the golf course, etc. At the time of production, guidelines for confinement were evolving on a daily basis. With most stores, production studios and locations closed, creating a high quality piece with limited resources was just one of many challenges. Perhaps most importantly, content needed to be captured while adhering to social distancing protocols in order to keep the team and those we came in contact with safe and healthy.