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San Diego Rising

SEGMENT: MARKETING/ENTERTAINMENT
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1. THE CHALLENGE

March 19th, 2020 saw the widespread closure of beaches, golf courses and other locations across the globe due to the Covid-19 pandemic. As feelings of helplessness and frustration began to set in, Jiva VR and San Diego Sport Innovators were compelled to take action. Together we sought innovative ways to deliver a positive message of solidarity, and empower our community to be respectful and responsible when returning to the active pursuits many of us hold sacred.

2. THE OBJECTIVE

Create an impactful 360° experience to help further the conversation of social distancing in sport, and inspire true behavioral change in those considering a trip to the beach, the golf course, etc. At the time of production, guidelines for confinement were evolving on a daily basis. With most stores, production studios and locations closed, creating a high quality piece with limited resources was just one of many challenges. Perhaps most importantly, content needed to be captured while adhering to social distancing protocols in order to keep the team and those we came in contact with safe and healthy.

3. THE VISION

Provide an immersive look at our connection to sport and the environments we love, as seen through the eyes of San Diego icons and ambassadors who know them best. Skate through Cardiff with surf icon Rob Machado, cycle with NBA legend Bill Walton, and tee off with LPGA pro Tiffany Joh as they share an introspective message of gratitude and perspective. Take viewers into the minds of these athletes to learn what they were doing to stay active during quarantine, while providing access to a variety of scenic locations many had been missing.

Production Images

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Project Details

Client: San Diego Sport Innovators

Release Date: May 2020

Segment: Marketing/Entertainment

4. THE EXPERIENCE

San Diego Rising is an uplifting ode to the values of sport, delivered during an unprecedented time of turmoil and uncertainty. As quarantine restrictions gradually lifted, the message continued to hold true: Work together, be a leader, and respect those on the front lines and those around you. Honor the active pursuits we love, and above all never take them for granted again.
3.5
Production Time (Weeks)
6
Bottles of Hand Sanitizer
4
Video Runtime (Minutes)

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