3. THE VISION
Create a highly interactive, multi-faceted tool for use at recruiting trade shows, job fairs, and industry events in addition to on-site job trainings. Generate excitement around new job opportunities, company values and history. Walk in the shoes of logging recruits in the 1900’s as well as current, long-standing employees. Allow viewers to experience the grit and grind of this storied industry, with impactful messaging surrounding how a strong work ethic can lead to a fruitful career with this loyal company.